Always remember you're in the business of love

Love is the reason you got into this business in the first place. Love fuels the wedding industry. While the wedding industry is booming at $72 billion, it grew to that insane number because of love. Your work should support your living expenses and beyond, no doubt. Just because you love love doesn't mean you give yourself or your work away. You deserve to be paid justly for your work. But at the end of the day, your work should showcase your belief that you're in the business of love. Love is love is love is love. And your clients are in love. That's why they're hiring you. Of course, they're interested in your artisan wares, your modern aesthetic, your equality-mindedness, your incredible venue, your connections and your value of privacy. But the impetus of even having the need to hire you in the first place all goes back to love.

 

When you're in the business of love, how should you alter (altar!) your thinking? What does that even mean?

1 / Remember that your clients'...

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