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Why you need inclusive marketing in your business

marketing Feb 09, 2023

We all need inclusive marketing for our businesses. Inclusive simply means to include everyone, and inclusive marketing, in its simplest explanation, is to include everyone in your marketing.

In today's world, inclusive marketing is more important than ever no matter what industry you’re in. With the rise of social media and the globalization of business, companies need to ensure their products and services are accessible to everyone—regardless of race, size, gender identity, sexual orientation, gender expression, age, religion or ability. This means more than just avoiding offensive language or imagery; inclusive marketing is about creating a positive experience for all customers.

Another reason inclusive marketing is important is that the younger generations aren't just appreciative of diversity in messaging—they're demanding of it—even when they don't identify with any marginalized communities or the ones being excluded from businesses.

At its core,...

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